Privacy Policy

Last updated: 13/08/2026

The Gel Edit ("we", "us", "our") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal information when you visit our website or purchase from our online shop, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

The Gel Edit 111 Harrier Way Market Deeping PE6 8UT United Kingdom

Email: hello@thegeledit.co.uk

We are the "data controller" of the personal information you provide to us.

2. Information we collect

We may collect and process the following information about you:

• Contact details — name, email address, postal address, phone number
• Order information — items purchased, order value, order history
• Payment information — processed securely by our payment provider [e.g. Stripe / PayPal / Shopify Payments]; we do not store full card details ourselves
• Account information — if you create an account with us, your login details and saved preferences
• Marketing preferences — whether you've opted in or out of receiving marketing emails
• Technical information — IP address, browser type, device information, and how you use our website, collected via cookies and similar technologies
• Correspondence — records of emails or messages you send us, e.g. customer service enquiries

3. How we collect your information

We collect information when you:

• Browse our website
• Create an account
• Place an order
• Sign up to our newsletter or marketing emails
• Contact us via email or a contact form
• Leave a product review

4. How we use your information

We use your personal information to:

• Process and fulfil your orders, including payment, delivery, and returns
• Create and manage your account
• Send you order confirmations and updates
• Respond to your enquiries and provide customer service
• Send marketing communications, where you have opted in (you can unsubscribe at any time)
• Improve our website, products, and services
• Detect and prevent fraud
• Comply with our legal obligations (e.g. tax and accounting records)

5. Our legal basis for processing

We rely on the following legal bases under UK GDPR:

• Contract — to process your order and fulfil our obligations to you
• Legitimate interests — to improve our website and services, and prevent fraud
• Consent — for marketing emails and non-essential cookies
• Legal obligation — to keep financial records as required by law

6. Sharing your information

We may share your information with trusted third parties who help us run our business, including:

• Payment processors (e.g. Stripe, PayPal, Shopify Payments) — to process payments securely
• Delivery/courier companies — to deliver your order
• Email marketing platforms (e.g. Mailchimp, Klaviyo) — to send newsletters, if you've opted in
• Website and analytics providers (e.g. Google Analytics) — to help us understand website usage
• Professional advisors — such as accountants, where necessary

We do not sell your personal information to third parties.

7. Cookies

Our website uses cookies to improve your browsing experience, remember your preferences, and understand how visitors use our site. You can control or disable cookies through your browser settings. For more detail, see our [Cookie Policy].

8. International transfers

Where we use service providers based outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your information in line with UK data protection law.

9. How long we keep your information

We keep your personal information only as long as necessary for the purposes it was collected, including to meet legal, accounting, or reporting requirements (typically up to 6 years for order and tax records).

10. Your rights

Under UK GDPR, you have the right to:

• Access the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Object to or restrict how we use your information
• Ask us to transfer your information to another provider (data portability)
• Withdraw consent at any time (e.g. unsubscribe from marketing emails)

To exercise any of these rights, contact us at hello@thegeledit.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with how we've handled your information.

11. Keeping your information secure

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.

12. Children's privacy

Our website and products are not intended for children, and we do not knowingly collect information from children under 13.

13. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

14. Contact us

If you have any questions about this policy or how we handle your information, please contact us:

The Gel Edit 111 Harrier Way, Market Deeping, PE6 8UT Email: hello@thegeledit.co.uk